The Lean Startup by Eric Ries

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

"The Lean Startup" by Eric Ries is a groundbreaking book that presents a methodology for building successful startups. It emphasizes validated learning, iterative product development, and a focus on customer value. Ries introduces the "build-measure-learn" feedback loop and innovation accounting to drive efficient decision-making. The book has become highly influential, offering practical guidance and case studies for entrepreneurs navigating today's fast-paced business environment.